Personalization

Personalization means adapting content to the visitor according to his or her personal preferences, needs and capabilities. A personalized website is more relevant and engaging than a static non-personalized site. Personalization turns a static pull experience into an interactive push relationship - the visitor indicates their interest and the website pushes matching content. Of all possible content variants that could be offered, personalization helps you serve the content that fits best. Tailor content to the visitor so you have a better chance of making a sale or persuading the visitor to stay longer.

Magnolia Hands on Demo: Personalization (April 19, 2022)