Live Copy

Live Copy is a powerful tool aimed at authors and marketers who want to centrally manage, distribute and reuse content in multiple sites across multiple markets.

With Live Copy, authors manage complex multisite installations by:

  • Quickly creating live copies of a master site.

  • Disabling and enabling updates from master.

Why use Live Copy?

Content reuse

The tool gives marketeers full flexibility for their country sites by enabling them to choose which parts of the global content should be used on their site and which parts should be managed individually.

A wide range of multinational sectors can benefit from this integration from retail to automotive, media and travel, insurance and finance.

Live Copy is built to streamline the content authoring experience across multiple sites. It removes the need to manually duplicate content or perform asynchronous global updates.

Live Copy is best used where the majority of your content is shared in your multi-site installation.

When you don’t share content, or only a small part of it, it’s better to use content types for selective reuse.

Internationalization

In combination with our Internationalization capabilities, Live Copy helps you meet your multi-language requirements.

A single master website holds all your shared global content and can be pushed to your local sites for various subsidiaries or regions to translate and publish.

Based on the publication status of live copy pages, you can see when the content has been updated from the master and the translation needs to be revisited.

Visual SPA Editor

Live Copy works with the SPA Editor when the template annotations are used (not template definitions).

Define your content strategy first

Before you start using Live Copy, we recommend you:

  • Think about your content strategy.

    Structure your content so that it’s flexible, scalable and fits your company’s organization and workflows.

  • Think about how your editorial and marketing teams will manage master and local content

When it comes to content strategy, there is no one-size-fits-all design. Each company is structured differently. Corporate multi-market presence varies across countries and continents. Marketing and editorial teams have different roles and responsibilities.

It is crucial to consider your strategy in advance to help you plan for your content structure. For example, does a single-tree, multi-tree or mixed approach better suit you better? These choices will influence how your editorial and translation processes work with Live Copy.

Only once you have a clear strategy should you assess how Live Copy can help your marketers and editors to manage your multi-market presence: with a focus on editorial efficiency, speed and content reuse.

It can be difficult - and costly - to make hierarchical changes to your content afterwards.

Live Copy scenarios

Don’t use Live Copy if you don’t share content (or only a small amount of content) between sites. In this case, it’s better to use content types for selective reuse.

Don’t copy from one live copy to another or from a live copy site to master. Live copy only works top-down; copying the content from a single master site to one or more live copy sites.

Centralized teams

Live Copy is ideal to manage multi-market and multi-language installations. We strongly recommend it for companies that fulfill these conditions:

  • Online presence shares the majority of its content (80-90%) with their localized copies

  • Presence spans across multiple locations, countries, regions, and/or languages

  • There is a centralized marketing or editorial team managing your Master content

  • Your goal is to limit content duplication, hence reducing the manual localized effort to maintain your multi-installation websites

Example

A car rental company has hundreds of branches spread across different cities and countries.

The headquarters of the company manages the global content shared by all of the websites.

The local branches manage content specific to their own requirements, such as country-specific legal terms and conditions, product details of the vehicles available in their area or special deals to boost their presence on the local market.

Semi decentralized teams

Your marketing and editorial teams are decentralized but a substantial amount of content and campaigns are provided by a central content team.

You can use live copy to synchronize the centrally created content with the locally created content.

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Example

The editorial team in headquarters prepares global campaigns and landing pages to be rolled out in multiple countries. From a global content hub, this content can be pushed to shared pages in different regions.

Local editorial teams manage and edit their pages independently (localization and translation) while still able to leverage and integrate the master content provided by headquarters.

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