Analytics and optimization

useCase analytics

Magnolia enhances user experience by providing analytics and optimization features. The platform offers insightful data on website performance, user engagement, and content effectiveness. With these analytics, users can make informed decisions to optimize their content strategy, improve site navigation, and enhance overall digital experiences.

Our data-driven approach enables users to track key metrics, identify trends, and implement targeted optimizations for better audience engagement and conversion rates. This analytical capability empowers businesses to continuously refine their online presence, ensuring their website remains responsive to user preferences and industry trends.

Analytics and optimization modules

Magnolia modules are shipped to you in different ways depending on your license:

  • Community Edition (CE): Modules are included as part of the free and open-source version.

  • DX Core: Modules are included as part of the DX Core enterprise product. These modules are in addition to those in the Community Edition license where bundled.

  • Special: Some modules need their own special license as they are not included with CE or DX Core licenses. In some cases, an additional license is required.

    For more details, see License.
Module CE DX Core Unbundled

A/B/n Testing

Analytics integration framework

Adobe extension

Google extension

Matomo extension

SEO module

Siteimprove module


DX Core



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DX Core Headless PaaS Legacy Cloud Incubator modules
6.3 beta

Magnolia 6.3 beta

Magnolia 6.3 is in beta. We are updating docs based on development and feedback. Consider the 6.3 docs currently in a state of progress and not final.

We are working on some 6.3-beta known issues during this phase.