Customer data

useCase customerData

Magnolia stands out in our ability to balance customer data analysis with a strong commitment to data protection and compliance, particularly in adherence to regulations like GDPR. We empower businesses to gather and analyze customer data effectively to derive valuable insights. Simultaneously, we prioritize data protection by providing features that allow organizations to implement robust security measures, ensuring the confidentiality and integrity of customer information. With built-in tools for consent management and user permissions, we ensure compliance with privacy regulations.

Customer data modules

Magnolia modules are shipped to you in different ways depending on your license:

  • Community Edition (CE): Modules are included as part of the free and open-source version.

  • DX Core: Modules are included as part of the DX Core enterprise product. These modules are in addition to those in the Community Edition license where bundled.

  • Special: Some modules need their own special license as they are not included with CE or DX Core licenses. In some cases, an additional license is required.

    For more details, see License.
Module CE DX Core Unbundled

Adobe Marketo extension

Privacy module

Marketing automation integration framework

Fullstory Integration module

Salesforce Sales Cloud extension

CDP integration framework


DX Core



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DX Core Headless PaaS Legacy Cloud Incubator modules
6.3 beta

Magnolia 6.3 beta

Magnolia 6.3 is in beta. We are updating docs based on development and feedback. Consider the 6.3 docs currently in a state of progress and not final.

We are working on some 6.3-beta known issues during this phase.