Segments app

The Segments app allows you to divide visitors into segments based on a set of defined rules. Use segmentation together with personas in the Preview app to test content variants.

See Personalization: Segmentation for more information on how to use the app.

The Segments app is available only in DX Core.


The Segments app is installed by the Personalization module. The app is configured in /personalization-segmentation-app/apps/segmentation-app.yaml.


The Segments app operates on the segments workspace. The segments workspace stores the segment content.

Node types

The Segments app operates on the custom mgnl:segment node type and on folders.