VWO AB Testing module
Analytics and optimization Incubator Version 1.0-SNAPSHOT Magnolia 6.3 and 6.2 compatible
The VWO AB Testing module integrates Magnolia with the VWO platform, enabling comprehensive and professional A/B testing. Instead of creating content variants in Magnolia, the VWO editor is used. This allows testing on any internet-accessible website, including headless applications.
If you are using a headless approach, the headless website must be integrated with Magnolia to view the status of a related VWO campaign in the Magnolia pages app.
The module pulls URLs from VWO campaigns and matches them to Magnolia, based on your configuration. If a Magnolia page is linked to a VWO campaign, a flag is placed in JCR to ensure that the performance of the user interface remains unaffected.
Linking VWO campaigns to Magnolia content occurs when you open the External AB Testing app and when using a scheduled job. This task also removes VWO campaigns from pages once they have been deleted.
Get started
To get started using the VWO AB Testing module:
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Create a VWO account and get the VWO SmartCode.
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You’ll need to Set up the module in Magnolia.
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Then, you’re able to use the module for AB testing.
Limitations
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There is one-to-one mapping between a public website and a Magnolia website tree.
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VWO allows multiple tests on the same URL, but the A/B module currently considers only one.
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Editing/publishing pages with active VWO tests is not programmatically restricted.
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Other test types (e.g., Split URL Tests) are currently displayed, but may be filtered in future versions.
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Mapping between VWO tests and Magnolia pages requires a variant in VWO.