Personas app

The Personas app allows you to create hypothetical visitors who represent the target audience. Use personas together with segmentation in the Preview app to test content variants.

See Personalization: Personas for more information on how to use the app.

The Personas app is available only in DX Core.


The Personas app is installed by the Personalization module. The app is configured in /personalization-personas-app/apps/personas-app.yaml.


The Personas app operates on the personas workspace. The personas workspace stores the persona content.

Node types

The Personas app operates on the custom mgnl:persona node type and on folders.


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